Lead management is a process followed by a business organization to collect, organize and distribute leads.
Proper lead management helps in increasing sales, reducing operational costs, and improving the reputation. A high percentage of leads that are lost are not recorded and assigned correctly.
Lead management software is an end-to-end web application that integrates all marketing aspects into one easy-to-use platform by Simplifying the qualification, distribution, and follow-up processes. It has all the features to manage the qualification, nurturing, and distribution of leads resulting in an improved closure rate and ROI.
After capturing an Enquiry, a set of rules defined by the company are utilized to determine the rank. Depending on these rules leads are ranked as hot, warm, or cold, hot leads get top priority and are assigned to the best salesperson.
Different distribution techniques are used for quick distribution to multiple salespersons to accelerate the follow-up process. When done correctly a high percentage of all leads convert to new customers.
Quality lead management is significant for marketing effectiveness, the gap between sales and marketing teams is lesser with a proper system in place which also contributes to boosting productivity, and reaching sales targets.
Making the integration of marketing and sales management is a critical feature of the software. Administrators, agents, and customers are users of the system and interactions are well monitored and tracked to plan the future course of action.
Verification of customer details and alerts for every activity makes the system robust, and various graphical tools help in giving a clearer idea of the sales cycle to the admin. All data can be exported to other formats, and mass upload of lead data captured from various campaigns and events is also possible in the software, along with Secure access to all data 24*7.
Flexible architecture makes it ready for future extensions. Annual Reports, Monthly Reports, Mailing Reports, Registration and Confirmation Reports all are integral parts of this software from Workx CRM